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Tony Caine
Defining who we are and what our brand stands for.
People connect better with stories than they do with a list of facts. We want people to actually remember the content of our brand. Our approach is to tell a story rather than pitch what we are selling.
We want our brand to portray a larger, grander vision; compelling our audience to believe in our brand and connect with us, even before they purchase a product.
This will allow us to truly believe not only in what we say but in how we act and engage with each other and external parties and most importantly our clients.
We strive to create local opportunity, growth, and real support for our communities.
Building on this we aim to expand this approach into a global strategy and impact every country around the world with our simple philosophy.
Our strategy is to build best-in-class products and services for a better way forward in business and living.
Our Brand
Primary
Primary with tagline
Primary with tagline (alt)
Stacked
Icon
Primary
Primary logo
Usage
Our brand represents our honesty, reliability and commitment to being the best we can.
Our logo is the embodiment of this thinking and therefore should always be shown in a clear and respectful manner.
Our logo should never be distorted, recoloured or broken apart.
Primary with tagline
Primary with tagline
Usage
Our brand represents our honesty, reliability and commitment to being the best we can.
Our logo is the embodiment of this thinking and therefore should always be shown in a clear and respectful manner.
Our logo should never be distorted, recoloured or broken apart.
Primary with tagline (alt)
Primary with tagline (long alternative)
Usage
Our brand represents our honesty, reliability and commitment to being the best we can.
Our logo is the embodiment of this thinking and therefore should always be shown in a clear and respectful manner.
Our logo should never be distorted, recoloured or broken apart.
Stacked
Stacked
Usage
Our brand represents our honesty, reliability and commitment to being the best we can.
Our logo is the embodiment of this thinking and therefore should always be shown in a clear and respectful manner.
Our logo should never be distorted, recoloured or broken apart.
Icon
Icon
Usage
Our brand represents our honesty, reliability and commitment to being the best we can.
Our logo is the embodiment of this thinking and therefore should always be shown in a clear and respectful manner.
Our logo should never be distorted, recoloured or broken apart.
Clear Space Use
Minimum Size Use
Clear Space Use
Brand Mark
Logo Clear space
Maintaining clear space
Maintaining the minimum clear space is vital keeping our brand logo clear and visable across all communications printed or within a digital landscape.
The minimum clear space is driven from our symbol and should never be altered or reconfigured
Minimum Size Use
Brand Mark
Logo Clear space
Maintaining clear space
Maintaining the minimum clear space is vital keeping our brand logo clear and visable across all communications printed or within a digital landscape.
The minimum clear space is driven from our symbol and should never be altered or reconfigured
Colour Palette
Brand Pink
PMS 0000 C
RGB 00-00-00
CMYK 00-00-00-00
#FF4F70
Brand Navy
PMS 0000 C
RGB 00-00-00
CMYK 00-00-00-00
#1E1739
Brand Violet
PMS 0000 C
RGB 00-00-00
CMYK 00-00-00-00
#5008FF
Brand Purple
PMS 0000 C
RGB 00-00-00
CMYK 00-00-00-00
#662D91
Brand Sky Blue
PMS 0000 C
RGB 00-00-00
CMYK 00-00-00-00
#96CEFF
Dark Grey
PMS 0000 C
RGB 00-00-00
CMYK 00-00-00-00
#333333
Mid Grey
PMS 0000 C
RGB 00-00-00
CMYK 00-00-00-00
#A7A9AC
Light Grey
PMS 0000 C
RGB 00-00-00
CMYK 00-00-00-00
#D6D6D6
Typography
Primary Font
Primary Font
Montserrat
Weights
Montserrat Light
Montserrat Regular
Montserrat Medium
Montserrat SemiBold
Montserrat Bold
Montserrat ExtraBold
Montserrat Black
Alphabet
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789/@#$%&
Heading Styles
H1 60px Bold
H2 40px Regular
H3 34px Bold
H4 28px Medium
H5 22px Bold
H6 18px Black
Body Styles
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Neque ornare aenean euismod elementum.
Eget nunc lobortis mattis aliquam faucibus purus in. Aliquam id diam maecenas ultricies mi eget. Volutpat est velit egestas dui. Consequat mauris nunc congue nisi vitae suscipit. Eu scelerisque felis imperdiet proin fermentum leo.
Applications
Below are some examples of how our brand comes to life across various printed and digital applications.
Our brand look has been developed with our community in mind. One that reflects our vision and commitment to them and how we want engage.
A modern simple yet confident approach is what we aspire to achieve in all our communications.
Designed with flexibility and structure to comfortably convert from printed documents to engaging fresh digital communications.
The examples shown below demonstrate this flexibility and how brand look can adapt to our audience so we are always communicating with maximum effect.
If you have any questions or seek clarification on developing collateral please speak to the brand creators via the contact form below.
Approvals
Guideline Usage
Issue of these guidelines, or any part thereof, is for the purpose of informing recipients of graphic standards and does not constitute an authorisation to reproduce any of the marks and elements it relates to.
Approvals
All applications of this Logo and/or any other Logos or graphics provided with these guidelines must be submitted for approval to the Brand Team prior to release or production.
Usage Rights
Only authorised parties may use the graphics in these guidelines. Usage rights will vary between organisations. Please refer to your contract, or contact your Account Manager, to confirm your usage rights.
Asset Usage
Access and usage rights to intellectual property and graphics provided in these guidelines are subject to change. Please check that all imagery is approved for final use and all agreements are in place.